To work out who your target market is going to be for this product. This will involve you looking at who your main competitors are in this Market place and work out how you are going to compete with these competitors.
You will also devise a launch strategy for the product that addresses the following questions:
- Who will be your main customers?
- How are you going to let your prospective customers know about your product?
- Where are you going to sell it?
- How are you going to advertise your product?
This will involve you working closely with each of your team members. You will need to take direction from your CEO and also offer them your expertise in terms of deciding on a Target Market and devising a launch strategy.
You will need to work closely with Finance to make sure you have a launch price for the product which suits the chosen target market and will compete well against your main competitors. You will also need to make sure that you have allocated money for advertising and the launch strategy.
You will need to talk to the person in charge of research and development so that they are clear on the target market which they are designing the product for and so that they can tell you about any unique selling points this product will have to give you the edge over your potential competitors.